Primary Research TV Advert Questionnaire

Please tick the question that is appropriate to you:

Which of the adverts shown was your favourite?

1. Paco Rabanne Black XS L´EXCÈS For Her Perfume

2. The Guardian Three Little Pigs TV Advert

3. Sony Xperia Z TV Advert 

4. TV Advert: Doritos - goat 4 sale - Super Bowl 2013 Commercial

Do you like seeing a narrative in the advert?

                         

Yes            No

Which genre do you like seeing the most in an advert?

1. Romance
2. Action
3. Comedy/Humor 
4. Sport
5. Make-up/Clothes
6. Music

Do you think that tag lines/catch phrases are important in an advert?

Yes          No

Do you think that celebrity appearances make a huge deal in TV adverts?

Yes          No

How long do you think a TV advert should last?

1. 20-30 seconds
2. 30-40 seconds
3. 40-50 seconds
4. 50+

Thank you for answering my questions.